Foused approach boosts B2B results
Metrics on the launch of a client’s B2B website show it has been a real hit with keyword searches – and prospects!
One of the goals of the new website was to separate distributors (looking to sell the product) from customers (wanting to buy it).
This was the second step in the process.
The first step happened last year when we launched a fan site to drive traffic to local stores. Shave ice fanatics around the country flocked to the new blog and website to find Sno Biz near them. Sales climbed 40%.
Early this year, we launched a new site to market the business opportunity of these freshtastic treats. Already, things are heating up. Stay tuned for details.
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