Foused approach boosts B2B results

By Word of Maus · Tuesday, March 2nd, 2010 · Comments Off

Metrics on the launch of a client’s B2B website show it has been a real hit with keyword searches – and prospects!

One of the goals of the new website was to separate distributors (looking to sell the product) from customers (wanting to buy it).

This was the second step in the process.

The first step happened last year when we launched a fan site to drive traffic to local stores. Shave ice fanatics around the country flocked to the new blog and website to find Sno Biz near them. Sales climbed 40%.

Early this year, we launched a new site to market the business opportunity of these freshtastic treats. Already, things are heating up. Stay tuned for details.

SEO success for California Business

By susan · Thursday, January 21st, 2010 · Comments Off

The launch of a fully optimized website for Cal West Distributing quickly produced measurable results.

Within  a few days of launch, this California business received an order from a customer who found them via a keyword search. New website. New leads. New business.

Want to know if I can  optimize your blog or website for local searches? Call me – 612 . 816 . 1575 or REQUEST a FREE Strategy Session.

Topics: SEO, Web Analytics · Tags:

Marketing terms: Get SMART!

By susan · Saturday, January 2nd, 2010 · Comments Off

sm_gradNeed to know the latest marketing terms? Want to keep pace with advertising lingo? Care to sound informed?

Get SMART! (Susan’s Marketing Articles & Recognized Terms)!

Knowing these terms will make you conversant in the world of using Social Media marketing to drive SEO (Search Engine Optimization) and grow your business.

Don’t see what you’re looking for? Just SAY THE WORD! Or more precisely, submit the word that you are wondering about and Susan will post the answer.

Try it, you’ll look really SMART!